by Caroline | Jan 25, 2026 | Case Studies
COMMERCIAL ARCHITECTURE INDUSTRY: REGENERATIVE CONSTRUCTION | SOCIAL HOUSING Moving from community-led CIC to regulated market supplier: building commercial foundations that let you scale without losing what makes you different. Down to Earth was already a successful...
by Caroline | Jan 25, 2026 | Case Studies
COMMERCIAL STRATEGY SECTOR: CLEANTECH Moving from investor-ready to market-ready: building commercial foundations that don’t depend on things outside their control. Fresh off a $10M Series A, Matter had strong momentum: world-leading microplastics technology,...
by Caroline | Sep 14, 2024 | B2B Tech, Case Studies, FinTech
COMMERCIAL STRATEGY SECTOR: B2B SaaS / FinTech Xledger is a global provider of cloud-based finance software, serving over 10,000 organisations across 60 countries. In the UK, the business had been present for several years, initially selling through third-party...
by Caroline | Sep 9, 2024 | Case Studies, Envirotech, manufacturing
BRAND TRANSFORMATION SECTOR: ENVIROTECH / MANUFACTURING HWM was a fast-growing environmental technology manufacturer operating across water treatment and monitoring systems, with revenues of approximately £11m. Growth had accelerated through international expansion,...
by Caroline | Feb 6, 2024 | Case Studies
Creating a Fabulous Future: A Case Study on Authentic Branding with a Clarity Workshop from Smudged The Story In the bustling world of branding, where every colour, font, and word choice can tell a story, Jeff Kidner (MSc) embarked on a mission to rejuvenate his...
by Caroline | Jun 8, 2023 | Case Studies
How AAA Training Transformed its Brand Experience with Smudged At a glance Sector Health & Safety/Training Disciplines Brand transformation, brand strategy, marketing campaigns, retention and loyalty, route to market, brand experience Objectives Revised identity,...
