by Caroline | Nov 2, 2026 | Blog
Smudged founder Caroline Smith is a finalist for two Mastering Diversity Awards 2026: Business Champion, and Cognitive and Neurodiversity Champion. One recognises her work with businesses, the other her championing of people who think differently. For Caroline,...
by Caroline | May 13, 2026 | B2B Tech, Insights, manufacturing
One company. Eighteen months. Six crises. And the one underlying problem nobody named until it was too late. The Numbers −23% Full year wholesale sales decline, FY26 vs FY25 JLR Q4 FY26 Sales Report, April 2026 170,000 Vehicles recalled. JLR’s largest recall in...
by Caroline | Mar 19, 2026 | Blog, Insights
NCP went into administration on 16 March 2026. 95 years old. 340 car parks. 682 jobs at risk. £305 million in liabilities greater than the value of its assets. The headlines called it a Covid casualty. A victim of changing commuter patterns and hybrid working....
by Caroline | Feb 8, 2026 | Blog, Insights, manufacturing
When Growth Becomes Risky For years, growth in manufacturing and industrial B2B followed a familiar formula: Efficiency.Scale.Relationships. Build well, deliver reliably, and know the right people and growth follows. Today, organisations operating in complex...
by Caroline | Jan 25, 2026 | Case Studies
COMMERCIAL ARCHITECTURE INDUSTRY: REGENERATIVE CONSTRUCTION | SOCIAL HOUSING Moving from community-led CIC to regulated market supplier: building commercial foundations that let you scale without losing what makes you different. Down to Earth was already a successful...
