Smudged Impact
Smudged Impact
Explore how we deliver purpose-driven transformation by integrating purpose, brand, culture, digital and go-to-market.
How We Helped Down to Earth / Haus Hwb Design a Market-Ready Growth System
COMMERCIAL ARCHITECTUREINDUSTRY: REGENERATIVE CONSTRUCTION | SOCIAL HOUSINGMoving from community-led CIC to regulated market supplier: building commercial foundations that let you scale without losing what makes you different. Down to Earth was already a successful...
How we helped Matter Turn Purpose into Performance
COMMERCIAL STRATEGY SECTOR: CLEANTECHMoving from investor-ready to market-ready: building commercial foundations that don't depend on things outside their control. Fresh off a $10M Series A, Matter had strong momentum: world-leading microplastics technology,...
Disrupting the FinTech Market: How we helped Xledger turn UK presence into commercial traction
COMMERCIAL STRATEGYSECTOR: B2B SaaS / FinTechXledger is a global provider of cloud-based finance software, serving over 10,000 organisations across 60 countries. In the UK, the business had been present for several years, initially selling through third-party...
How we helped HWM rebuild its brand to stabilise growth and unlock new markets
BRAND TRANSFORMATIONSECTOR: ENVIROTECH / MANUFACTURING HWM was a fast-growing environmental technology manufacturer operating across water treatment and monitoring systems, with revenues of approximately £11m. Growth had accelerated through international expansion,...
Crafting a Fabulous Futures: A Case Study on Authentic Branding
Creating a Fabulous Future: A Case Study on Authentic Branding with a Clarity Workshop from Smudged The Story In the bustling world of branding, where every colour, font, and word choice can tell a story, Jeff Kidner (MSc) embarked on a mission to rejuvenate his...
Brand transformation and Streamlined Operations for Greater Business Impact
How AAA Training Transformed its Brand Experience with Smudged At a glance Sector Health & Safety/Training Disciplines Brand transformation, brand strategy, marketing campaigns, retention and loyalty, route to market, brand experience Objectives Revised identity,...