by Caroline | Oct 21, 2023 | Blog
Beyond the Logo: Debunking Misconceptions About What a Brand Really Is Beyond the Logo: Debunking Misconceptions About What a Brand Really Is Picture this: you’re a business owner, and you’re ready to take your brand to the next level. You’ve got...
by Caroline | Jun 19, 2023 | Blog, Insights
Brandwagoning: The Negatives of Exploiting Misfortune for Marketing I’m going to dive straight into a recent marketing campaign that has sparked quite a discussion: DASH Water’s decision to ride the wave of a high-profile court case to promote their brand. Some...
by Caroline | May 21, 2023 | Blog
Spring Clean Your Marketing: Audit Your Brand and Watch It Bloom! As we gear up for warmer days and dream of shorts, burgers, and brews in the garden, let’s not forget the ultimate spring ritual: cleaning! But this time, let’s focus on a different kind of...
by Caroline | Mar 1, 2023 | Blog
What is a brand consultant? Your introductory guide Then there are various choices to make about your advertising strategies, how you’re going to position your brand, and what you can do to stand out from the competition. It’s no wonder so many businesses struggle...
