by Caroline | Apr 21, 2024 | Blog
The Critical Role of Brand Communication in B2B Success: Lessons from Siemens Many organisations still overlook the strategic power of brand and marketing (52% of UK firms do not have a marketing budget), relegating these critical elements to secondary concerns....
by Caroline | Mar 24, 2024 | Blog
Why Spring Is the Perfect Time for a Brand Audit: A Guide for Scaling Brands As we welcome the spring season, we’re reminded of renewal, growth, and rejuvenation. Nature blossoms, casting off the remnants of winter and embracing new life. This season of renewal...
by Caroline | Feb 28, 2024 | Blog
What is a brand audit and why do you need one? As your business grows and evolves, sometimes your brand direction needs a bit of refocusing to ensure it’s still performing at its peak. Certain aspects of your business might have become outdated, ineffective, or...
by Caroline | Jan 15, 2024 | Blog, Insights
The Power of “Why” in Planning Your Brand and Marketing Strategy In the world of branding and marketing, it’s easy to get lost in the myriad of tactics, tools, and channels available to us. As business owners, marketers, and entrepreneurs, we often...
by Caroline | Dec 14, 2023 | Blog
What the real focus should be for brands in 2024 The past few years have witnessed a rapid acceleration of ideas, strategies, and new projects as businesses adapt to survive and thrive in an ever-changing economic and social landscape. In 2020, no one could have...
