Last updated: 7 January 2026
This Cookie Policy explains how Smudged Ltd (doing business as Smudged) (“we”, “us”, or “our”) uses cookies and similar technologies when you visit https://www.wearesmudged.com
It explains what cookies are, how we use them, and how you can control them.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide insight into how the site is being used.
Some cookies are essential. Others help us understand what’s working and what isn’t.
How We Use Cookies
We use cookies to:
- Ensure the website functions correctly
- Understand how visitors use our site
- Improve content, performance, and usability
- Support analytics and reporting
We do not use cookies to:
- Track you across unrelated websites
- Sell your data
- Do anything creepy or intrusive
Types of Cookies We Use
1. Strictly Necessary Cookies
What they do: These cookies are essential for the website to work properly and cannot be switched off in our systems.
Why we use them: They enable basic site functionality, security, and accessibility. Without them, the site won’t function as intended.
Legal basis: Strictly necessary for the site to operate (legitimate interest under UK GDPR)
Duration: Session cookies (deleted when you close your browser)
2. Analytics & Performance Cookies
What they do: These cookies help us understand how visitors interact with the site so we can improve it.
What they collect:
- Pages visited
- Time spent on pages
- How users arrived at the site
- General location (country/city level)
What we use:
- Google Analytics 4 – configured with IP anonymisation and a 14-month data retention period
- Data is aggregated and anonymised where possible
- Google may process this data in accordance with their Privacy Policy
- Data may be transferred to and processed in the United States
Legal basis: Your consent (you can withdraw this at any time)
Duration: Up to 2 years
3. Functionality Cookies
What they do: These cookies remember your preferences (like your cookie consent choices) to provide a more consistent experience.
Legal basis: Your consent or legitimate interest (depending on the specific function)
Duration: Up to 12 months
Your Cookie Consent
When you first visit our site, you’ll see a cookie banner asking for your consent to use non-essential cookies (Analytics and Functionality cookies).
You can:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
You can change your mind at any time by:
- Clicking the cookie preferences link in our website footer
- Adjusting your browser settings
- Emailing us at hello@wearesmudged.com
How You Can Control Cookies
You can manage or disable cookies in several ways:
Through your browser settings:
By clearing cookies already stored on your device
By adjusting your preferences via the cookie banner on our site
Please note: Disabling some cookies may affect how the website functions. Strictly necessary cookies cannot be disabled without breaking the site.
Third-Party Cookies
Some cookies may be set by third-party services we use.
Current third parties:
- Google Analytics – Privacy Policy | Opt-out
These third parties process data in accordance with their own privacy policies. We recommend reviewing them for more detail.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices.
Any changes will be posted on this page and reflected in the “Last updated” date above.
If the changes are significant, we’ll provide a more prominent notice or seek your consent again where required by law.
Contact Us
If you have questions about our use of cookies or this policy, contact us at:
Smudged Ltd
Email: hello@wearesmudged.com
Phone: +44 2922 941 03
For questions about how we handle your personal data more broadly, see our [Privacy Policy].